By Andrea Tomba
Baja… For decades these four letters have conjured images of thousands of
miles of desert dust and cacti in people’s minds, but even more so, of tough
and challenging off-road racing. As finding open space where permission is
granted for organizers to host the Desert Racing events becomes a rarer
commodity to find, the racing society is shifting their attention more and
more to the wealth that this peninsula has to offer. And in particular,
although SCORE has taken advantage of the full length of the Peninsula every
two years for the Baja 1000, more and more people are starting to take notice
of the success the Baja California SUR Off-Road Championship can boast, not
only with its record number of entries, but mostly for the spectacular routes
it offers. Few racers, old and new alike, are unable to pre-run races such as
the Dos Mares 500 or the Loreto 400 without admiring the breath taking
landscape.
 Baja
California Sur in particular embraces all the ingredients that could make it,
not only the Off-Road capital in Mexico, but an Off-Road Mecca world wide.
Counting with the highest number of racers per capita, the lowest number of
inhabitants per square mile, a love for the sport which is awfully close to
religion and ingenious and talented mechanics and designers, it holds riches
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If the race organizers, the government bodies and private institutions
responsible for repairing the trails after a race would fully understand the
importance of the land owners support, who generally are willing to cooperate
as long as they are given what they are promised, these races would only make
the conditions better for the local ranchers, rather than worst, thus
shifting the ecological balance in the racers favor.
The future of off- road racing is not this season’s success nor the next, but
the integration of
 “recipe” that will allow us to enjoy this magnificent
sport for decades to come, however this does not come without
responsibilities. Firstly, the racers have to be responsible by respecting
the land owners and their properties, the race organizers must be responsible
by acknowledging the investment made by the racers and their commitment to
the land owners and repair to the trail and private property. The Race Asssociation has a responsibility to enforce that race calendars are
presented well in advance and maintained, as most international racers need
to draw their agenda almost a year in advance, and last minute changes of
dates or routes can cause huge financial losses for teams that have
non-refundable airline tickets and hotel rooms booked. The government bodies
have a responsibility in recognizing the global importance of the racers, and
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that would make most racer organizers green with envy. For the last couple of
years, there have been many talks about utilizing these assets to expand the
racing scene in order to attract more international attention and coverage: a
Baja 1000 from Cabo San Lucas running up the Sea of Cortez to Guerrero Negro
and then back down to La Paz along the Pacific, a Baja 500 expanding on the
Dos Mares, and even talks about organizing a local Short Course series, as
Baja is a lot closer to California than Wisconsin for the SODA championships!
More world wide attention would open the arms of the State to the biggest
fuel of the sport: International sponsorship. With a large number of drivers
fighting for the very few sponsorship opportunities available, a large factor
governing the success of a race team is not only the driver’s availability or
the team’s commitment, but the individual financial funding available. A
larger sponsorship program could unlock a lot of barriers and give more
opportunities to deserving young drivers, as well as see an integration of
more organized team managers and race organizers.
So, if the State has all these assets and natural resources, why is the
circuit not inundated by ESPN, SPEED or FOX SPORTS helicopters and
camerographers, why are local hotels not inundated by foreign racers and
sponsors utilizing their race vehicle as a marketing tool to take their top
clients for a taste of paradise combine with seeing their product name flash
past them in one of the most valued and recognized marketing medias –
Motorsports?
Unfortunately, one of the largest obstacles to the, what would seem natural,
success that this state could hold as a race destination is short
sightedness. The efforts of many is far too often drowned by the blindness of
a few, blindness of seeing a larger, and much longer picture! Off-Road Racing
may rightly not be the most ecological sport, ripping through the desert,
however correctly projected it could easily become one of the healthiest
injection of funding and ecological protection that the state could
encounter. International racers are attracted to our locations, not only
because of the racing, but because it gives them the opportunity to combine
racing with a couple of days of sport fishing, diving or simple relaxation,
additionally giving them an extra incentive to bring their families and
friends to join them, making the racing week end a family affair and taking
some of the pressure of strained family relationships!
These off road
adventures are gone in serious off-road excursion vehicles and should not be
attempted in standard SUV's like Escalade, Yukon, Land Rover, Cherokee, BMW
or Hummer
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facilitating their visits by making them easier, not harder, in questions of
customs, transportation and policing. The
 fans have a responsibility by
opening their eyes and realizing that the man made obstacle they build, which
wasn’t there during the pre-running, in order to see more action or crashes,
can sometimes not only cost a racer tens of thousands of dollars, but can
sometimes cost lives. Most importantly however, is the necessity to remember
that no matter how much beauty, fantastic people and great locations one can
offer, the bad experiences stick in visitor’s minds the most.
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The possibilities that lie ahead for Baja California Sur in the international
world of Off Road are endless, if we could all join efforts and head towards
the right direction, and respect our commitments. The commitment right now is
not always the priority, nor is it what each individual, group or company can
get out of each race. If you make a commitment to sponsor, stick to it and
earn his respect, even if you should get a higher bid, or that sponsor will
be reluctant to get involved in the sport again, when there is always foot
ball or baseball that would gladly take his money. If you commit to a land
owner, make sure that the repairs are carried, or he will understandably be
reluctant to give access for the next race. If you commit to a date or route,
stick to it, and understand that for some changes in itineraries are not only
impossible but also very expensive. If you commit to a racer or a team, stick
to it, because remember that racing is not only made of nuts and bolts, but
yields both hearts and souls.
Hopefully, the future of racing in Baja will see all the different racing
entities working together for a bright and better future, putting efforts and
energy towards finding solutions and improvements rather than criticizing and
accusing. Then, the future will not be today or tomorrow, but for a long time
to come.
For information on courses and clinics, contact
info@deseabaja.com
Our
thanks to DeSea Off-Road Adventures for sharing. To learn more about their adventure packages please visit their
website at: or click on the logo below:
The crew of
 DeSea
Adventures
Marina Palmira Local 3
Carretera A Pichhilgue Km 2.5
La Paz 23060,Baja Sur Mx.
011-52-612-121-5100 |
